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What is a B2B business network? How Projectman Business Network helps companies get found

A practical definition of a B2B business network—public company pages, product catalogs, industry hubs, and how SMBs use Projectman paths like /network and /network/companies to be discovered.

Updated 2026-08-0312 min read
  • Business Network
  • Discovery
  • SMB
  • B2B

A B2B business network is a discoverable map of companies—not a private chat list

In Projectman, Business Network is the public layer where organizations publish a company page, list products and services, and appear in industry and catalog views. Buyers, partners, and vendors browse /network, filter companies at /network/companies, scan offerings at /network/products and /network/services, and explore sectors at /network/industries—without needing a separate microsite for every catalog line.

  • Company pages live at public URLs under /network/c/[orgSlug] when you claim and publish a profile.
  • Discovery starts at /network; structured browsing continues through companies, products, services, and industries.
  • The same workspace that runs delivery and CRM can own the public showcase—so sales and ops stay aligned.

Who a B2B business network is for

SMBs and mid-market teams use Projectman Business Network when they need to be found by other businesses—not only by people who already know their brand URL. Typical jobs: show what you sell at /network/products, signal industry fit at /network/industries, and give partners a single company page to evaluate before a first call.

FAQ: What problem does a B2B business network solve?

It reduces “we exist, but buyers cannot compare us next to peers.” A network puts company context, catalog entries, and industry placement in one browseable surface—starting at /network—so discovery is structured instead of depending on scattered one-off pages.

FAQ: Is Business Network a replacement for my company website?

No. Keep your primary site for brand storytelling and deep content. Use Projectman Business Network for structured discovery: company profile, products, services, and industry paths that other businesses browse at /network/companies and related catalog routes. Many teams link their website from the company page and treat Network as the B2B discovery layer.

FAQ: Which public paths matter for discovery?

Start with /network for the network home and discovery experience. Use /network/companies to browse organizations, /network/products and /network/services for catalog discovery, and /network/industries for sector hubs. Your published company page is reachable under /network/c/[orgSlug], with product and service detail URLs nested under that company.

  1. /network — network home and discovery entry
  2. /network/companies — browse and filter company profiles
  3. /network/products & /network/services — catalog discovery
  4. /network/industries — industry hubs and sector browsing

FAQ: What is free vs Network Pro?

Core Business Network stays available without Network Pro: public company showcase, products and services catalog, plus feed, connections, and messaging. Network Pro adds visibility tools—Pro badge, boost slots in discovery (discover, hub, industry, catalog), featured placement on hub and industry surfaces, product and service highlights, advanced SEO FAQ fields on the company page, and showcase analytics. Boosts increase placement inside Projectman discovery for a chosen duration; they are not a guarantee of search-engine rankings.

FAQ: How do we get started?

Claim your organization profile, complete the showcase fields, publish when ready, then add products and services so you appear in catalog and industry browsing. Docs covering business-network-overview, claim-publish-company-profile, network-products-services-catalog, and network-industries-discovery walk through the same flow your team will use in the product.

  1. 1

    Publish the company page

    Make the profile public so it can appear on /network/companies and at /network/c/[orgSlug].

  2. 2

    List products and services

    Publish catalog entries so buyers can find you via /network/products and /network/services.

  3. 3

    Align industry placement

    Set industry so your company participates in the right hubs at /network/industries.

Where to go deeper

  • Company discovery SEO for SMBs — how profiles and paths support findability.
  • Showcase products without a separate website — catalog-first visibility.
  • Network Pro: visibility boosts and SEO fields — honest scope of Pro tools.

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