Network Pro explained: visibility boosts, SEO fields, and what they actually do

Free core vs Network Pro: keep expectations accurate

Every organization can use the core Business Network: public company showcase, products and services catalog, and social graph features (feed, connections, messaging). That is enough to appear on paths like /network/companies, /network/products, /network/services, and /network/industries once you publish. Network Pro is an optional visibility layer on top—not a requirement to exist in the network.

• Free: showcase, catalog, feed, connections, messaging
• Pro: badge, boosts, featured hub/industry placement, product & service highlights, advanced SEO FAQ, showcase analytics

Visibility boosts: in-network placement, time-boxed

With Network Pro you can create boosts that promote your company (and, where supported, products or services) into discovery slots: discover, hub, industry, and catalog. You choose a duration; active boosts appear in your Pro management view under paths such as /network/pro and /network/showcase/boost. Boosts increase chance of stronger placement inside Projectman discovery surfaces that feed /network and related browse pages. They do not purchase a guaranteed position in external search results.

SEO title, description, focus keyword, and FAQ

Company showcase SEO settings let you set an SEO title, SEO description, and focus keyword for your public company page. These fields help you craft how the page can appear in search previews and keep messaging consistent with what buyers see on /network/c/[orgSlug]. Advanced SEO FAQ entries on the company page are part of Network Pro. Filling SEO fields improves page completeness and clarity; it is not a warranty of ranking for any keyword in any search engine.

Pro badge, highlights, and showcase analytics

Network Pro can show a Pro badge on your company page, support featured placement on hub and industry surfaces, and highlight products or services. Showcase analytics help you review page views, CTA clicks, and discover impressions over recent days—so you can see whether boosts and profile completeness correlate with more attention inside the network. Use analytics to iterate copy and catalog quality; do not treat a short spike during a boost window as permanent organic growth.

When upgrading to Network Pro is worth it

1. Your company page and catalog are already publish-ready on /network paths.
2. You need time-boxed stronger placement in discover, hub, industry, or catalog slots.
3. You want advanced SEO FAQ on the company page plus showcase analytics to measure attention.